Libity gives brands cutting-edge financial products and services to rival high street financial institutions; driving loyalty, unlocking revenue, and addressing the untapped need of millions of underserved customers. By embedding intuitive, customizable tools to any company’s customer journey, Libity gives businesses the power to help consumers thrive.
Libity: The future of financial services
Trust in high street banks has been steadily declining since the 2008 financial crash. Over 60% of adults in the UK still do not trust that banks are working with the best interest of society.
Meanwhile, tightening regulations have increased the cost of consumer credit, leaving millions of customers underserved.
Libity exists to change that.
Libity’s mission
Libity’s mission is to empower brands with the tools to offer financial products and services that are intuitive, inclusive and impactful.
Why?
Because letting consumers affordably borrow, save, and spend with brands they already love leads to:
- Higher levels of economic participation
- Increased brand loyalty
- Greater financial freedom
- Consistently positive outcomes
Libity’s Values
Libity’s mission and business purpose is underpinned by a series of unwavering core values and commitments.
We believe that:
- Brands have the fundamental right to harness their customer base and drive new revenue streams.
- Brands have an obligation to provide the best products and services to their customers.
- Brands should have tools to reach new customers by tailoring products and services to individual needs.
- Everyday brands have the right to take on and rival larger financial institutions.
These values are foundational to our entire business.
They are reflected in our products and relationships and are propelling our growth at a rapid scale.
Democratizing finance for all
Libity wants to bridge the gap in financial inclusion.
20 million adults in the UK are underbanked, revealing a huge unmet demand for affordable and accessible financial services.
Libity gives brands the ability to become their own financial platforms, offering credit, savings and planning facilities to traditionally overlooked communities.
Our technology helps brands integrate with customers’ lives.
Affordable money and credit products help brands:
- Maximize their reputational impact
- Pioneer access to an untapped market
- Democratize credit products and financial services
Where loyalty meets finance
Customers increasingly value experience over product. 44% of UK banking adults do not think that their building society understands their personal financial needs.
High costs, lack of personal service, and generally bad customer experience is increasing public dissatisfaction and mistrust of mainstream banks.
- Over 25% of UK adults are reluctant to save with a mainstream provider
- Younger savers are turning to online providers
This mistrust means 11 million adults in the UK do not want a credit card, leading to a lack of credit history. This limits their ability to access financial products.
Libity was founded on the simple principle that customers should be able to access financial services, with brands they already love and trust.
The tools to take on the high street
The Libity platform is built to analyse personal circumstances and prioritise affordability- meaning customers are only ever offered a choice of responsible products and services that meet their needs.
Meanwhile, our UK-based team of trained, professional customer service advisors can give your customers the personalised service that is conspicuously missing from most other financial institutions- demonstrably improving customer experience and outcomes.
Libity’s unparalleled balance of advanced technology, regulatory compliance and people-focused service is proven to increase customer satisfaction and loyalty.
Libity is the solution to a broken financial system
Consumers want personalisation, convenience and trust when it comes to their finances. Libity can help you give it to them.
In 2025, 29% of adults in the UK feel locked out of the financial system, and more people are turning to short term credit year on year.
Libity meets the growing demand in the market for inclusive, intuitive, and brand-led financial services.
- This market is growing by 10% every month
- 83% market growth each year in the UK alone
With over 450,000 loans and £118million in capital already issued, brands who partner with Libity get to see the returns at scale- while offering their customers the quickest, securest, and most personalised online financial services on the market.
